We turn numbers into decisions
Advice only creates value when it is acted on. We help you put every decision into practice.
About us
Building better businesseswith real numbers and practical thinking
Our story & focus
Growth Advisory was founded on a simple observation: the businesses that most need CFO-level thinking are the ones least able to justify a full-time CFO. Owner-led firms turning over 2m to 35m are too big for guesswork and too small for a finance team.
Our focus is closing that gap. We act as your outsourced CFO, working closely with you to turn the numbers into decisions that improve profit, cash flow and the time you get back.
"To help owner-led businesses grow with confidence, backed by real numbers and a partner who cares about the outcome."
Our approach
Every business is unique. That's why we take the time to understand your numbers, your goals and the life you want the business to give you before recommending anything. Our outsourced CFO service is built around:
Real numbers
Pricing that protects margin
Cash flow you can plan around
Accountability
Sustainable growth
What makes us different
We understand business owners
We've sat where you sit, running a business, juggling priorities, and making high-stakes decisions without all the answers.
We measure success through results
Our goal is not to hand you a report. Our goal is more profit, healthier cash flow and more of your time back.
Our leadership
Willie van Dyk
Co-Founder & Chief Growth Advisor
Willie is a qualified accountant and business coach who has founded and run several businesses himself. He brings that mix of financial depth and owner experience to his clients as their outsourced CFO.
Leaan van Dyk
Co-Founder & Chief Growth Coordinator
Drawing on extensive experience across advisory, financial, and operational environments, Leaan combines strategic insight with practical execution to help clients move forward with confidence.
Our values
Integrity
Always acting in our clients' best interests.
Excellence
Delivering high-quality work and professional service.
Practicality
Providing solutions that can actually be implemented.
Accountability
Helping clients stay focused on achieving results.
Partnership
Building long-term relationships based on trust and collaboration.
Let's talk about your business.
Book a free discovery call and see how clear numbers can change what's possible.
Book a discovery call